Mars Incorporated Unifies Corporate Brand Globally
MCLEAN, Va.--14 May--PRNewswire-AsiaNet/InfoQuest
Mars Incorporated announced plans today to unify its regional corporate brands under the single corporate brand name, Mars. By the end of 2007, with a few exceptions, all of the company's units operating in more than 65 countries
will be referred to as Mars.
"A single corporate brand name will consolidate and leverage the credibility and goodwill that Mars has earned world-wide through its famous product brands," said Mars Global President Paul S. Michaels. "By introducing a unified corporate brand name, Mars, we will reduce complexity, provide one point of reference and build greater awareness for our business."
The company is currently known as Masterfoods in most markets.
About Mars Incorporated
Mars Incorporated is a privately-held company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses. Headquartered in McLean, Virginia, Mars Incorporated operates in more than 65 countries and employs more than 40,000 associates worldwide. The company's global sales are
SOURCE: Mars Incorporated
CONTACT: North America:
Alice Nathanson
+1-323-586-4939
Mobile: +1-323-286-8357
alice.nathanson@effem.com
or Europe:
Klaske de Jong
+32 (0) 2 712 7216
Mobile: +32 (0) 499 5859 14
klaske.de.jonge@eu.effem.com
or Latin America:
Philippe Bellande
+1-787-620-1263
Mobile: +1-787-604-6222
philippe.j.bellande@effem.com
or Asia Pacific:
Simon Bromell
+03 8862 5200,
Mobile: +0419 508707
simon.bromell@ap.effem.com
or Africa, India, Middle East:
Christine Greaves
+971 4 8081 652
Mobile: +971 5 05536129
christine.greaves@eu.effem.com
all of Mars Incorporated
Web site: http://www.cnc-communications.com
--Distributed by AsiaNet ( www.asianetnews.net )--
ข่าวMars Incorporated+the companyวันนี้
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