WORLD'S LARGEST ALLIANCE OF INDEPENDENT LUXURY HOTEL BRANDS LAUNCHES INDUSTRY-FIRST GUEST LOYALTY PROGRAM

Anantara Hotels Resorts and Spas and Fellow Global Hotel Alliance Member Brands Deliver Global Recognition and Amazing Local Experiences in the World’s Most Exciting Locales Learn to ‘drive’ an elephant in hills of northern Thailand, explore Dublin’s cultural heritage and the legacy of its theater greats, or regale colleagues of tales of tracking cheetahs on Sir Bani Yas Island in Abu Dhabi. And just when it seems they cannot be impressed any further, tell them these experiences were accomplished in between business meetings. Today the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, officially launches GHA Discovery. The new GHA Discovery program – the first-ever uniting independent luxury hotel brands -- was created to deliver recognition and experience-based rewards across 12 brands and nearly 300 hotels globally, turning a business trip or weekend getaway into a one-of-a-kind adventure. With a heightened level of personalized service, not points, the program also provides access to more than 1000 exceptional Local Experiences – designed by the local hotel employees to provide exclusive access to off-the-beaten path activities around the world. It goes without saying that members also enjoy benefits during their hotel stays: GOLD (From enrollment to nine nights) • Membership profile of preferences • Choice of Gold Level Local Experience after first stay at a GHA brand • Choice of complimentary newspaper • Complimentary Internet access • Complimentary bottled water PLATINUM (10 to 29 nights) Gold Level privileges, plus: • Choice of Platinum Level Local Experience • Upgrade to next room category at check-in • Late check-out until 3pm • Guaranteed room availability 48-hours prior to arrival • Local amenity BLACK (30 or more nights) Platinum Level privileges, plus: • Choice of Black Level Local Experience • Double upgrade at check-in • Early check-in beginning at 9am and late check-out until 6pm • Guaranteed room availability 24 hours prior to arrival • Personal choice of local amenity • Local brand benefits (such as access to Executive Lounges, laundry service and more) ? Local Experiences vary by membership level – the higher the membership level, the more exclusive the reward. After just one qualifying stay at a GHA hotel, Gold Level members can learn to play traditional "Bodu beru" drums in the Maldives or take a sunset drive through a nature reserve in Namibia. Platinum Level members can take in a rugby match in New Zealand or rehearse for Carnival at a celebrated samba school in Sใo Paulo, Brazil. Guests who reach the Black Level membership can enjoy access to a private cruise along the Potomac in a former Presidential yacht, a helicopter tour over the LA skyline or inspect a naval fleet guarding a royal palace in Thailand. “Being part of GHA Discovery and the Select Guest loyalty program fits with Anantara’s ethos as it focuses on delivering unique experiences to guests,” said Peter Carmichael, Senior Vice President, Anantara. “Our brand promise is to bring story collecting travelers closer to local cultures and experiences with luxury and heart felt hospitality in exotic destinations. Therefore the Select Guest loyalty program leaves us with piece of mind that our guests will not only leave with amazing stories at Anantara but all our GHA partners as well.” Based on the airline alliance model, GHA is the world's largest alliance of independent hotel brands. Five years of technological development, collaboration, research and strategy went into creating GHA Discovery. Each member brand utilizes a consistent reservations and customer database platform enabling guests’ membership status and personal preferences to be recognized at all hotels – regardless of the brand. “GHA Discovery was built with the philosophy that recognition and authentic, local experiences - and not just collecting points - are the true pillars of a rewarding hotel loyalty program, said Chris Hartley, CEO of the Global Hotel Alliance. Whether taking advantage of spare time on a business trip or exploring a destination through a local’s eyes on a weekend, the guest experience begins with personal recognition at the front desk of our hotel brands and is made richer with adventures that are not easily accessible to the general public.” GHA is currently comprised of Anantara, Doyle, First, Kempinski, Leela, Mirvac, Marco Polo, Omni, Pan Pacific, PARKROYAL, Shaza and Tivoli hotels and resorts, encompassing nearly 300 luxury hotels with over 65,000 rooms across 48 different countries. Guests may book a reservation with any of the 12 participating hotel brands at one centralized website at gha.com and learn more about GHA Discovery and the Local Experiences at ghadiscovery.com. Click for photo release at www.thaipr.net

• ข่าวGlobal Hotel Alliance
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