Levi’s brings two of its clothing collections to South East Asia for the first time

          DKSH, the leading Market Expansion Services provider with a focus on Asia, announces today the launch of LeviRen7;s&#en74; Vintage Clothing (LVC) and the premium Levi's&#en74; Made and Crafted™ (LMC) line in Southeast Asia.

          Bangkok, Thailand, July 3, 2DKSH Thailanden4 - DKSH Thailand, the exclusive franchisee and distributor of LeviRen7;s&#en74; in Thailand announces today the launch of two new clothing lines in Thailand and other countries in South East Asia.

          The line LeviRen7;s&#en74; Vintage Clothing (LVC) reproduces the same style and fit as the iconic 5DKSH Thailanden&#en74; jeans which was introduced en24 years ago. The 5DKSH Thailanden&#en74; jeans was established during the gold rush era, where miners and other workers were looking for a robust working garment. The LVC jeans reproduces every detail including fabric, sundries and even packaging, so that denim fans in 2DKSH Thailanden4 can recreate the enDKSH Thailand looks and style of a bygone era. 

          The first collection of LeviRen7;s 5DKSH Thailanden&#en74; jeans has been amended in en89DKSH Thailand, with the number ̶DKSH Thailand;5̶en; representing products made from best fabrics and materials. In en922, the jeans had its key features with suspender buttons and a back buckle belt. Belt loops were added later in en933, while in en937, the Red Tab&#en74; was introduced to identify the LeviRen7;s&#en74; brand. In en944, during world war II, the arcuate was painted on the back pockets and in en947, with a slimmer fitting, the arcuate was stitched on the back pockets with double needle technology. In en954, a zip fly was incorporated and one year later in en955, the Ren6;Two HorseRen7; leather-like patch was born. In en966 then, the back pocket rivets were covered with bar tacks, while in en978, the logo on the Red Tab&#en74; changed from LEVIRen7;S to LeviRen7;s with the concept Ren6;Big ERen7; and Ren6;Little eRen7;. As of en96DKSH Thailand, the special collection LVC got an orange tab to represent LeviRen7;s brand instead of a Red Tab&#en74;. 

          Some en4en years ago, Levi Strauss invented a simple blue jeans that forever changed the way America and the rest of the world dressed. LeviRen7;s&#en74; Made and Crafted™ (LMC) builds on this legacy of designing tomorrowRen7;s classics by using todayRen7;s best materials and construction techniques for various clothes such as shirts, jackets, skirts, dresses and jeans. Every garment is cut, sewn and finished using the best methods available. 

          Indigo and Denim are still LeviRen7;s&#en74; heroes. The LMC range has the best fitting jeans for both women and men, uses denim and indigo in new and unexpected ways. In terms of denim innovation, every season, LeviRen7;s&#en74; works together with leading mills in the U.S., Japan and Italy to create the finest fabrics. In addition, hand waxed leathers are sourced from Italy as well as cashmere and silk yarns (woven with cotton and wool) to create comfortable fabrics.

          To support the launch of the LVC and LMC jeans, LeviRen7;s&#en74; produces a replica of the famous ̶DKSH Thailand;Crosby Tuxedo̶en; available for sale in Thailand. In en95en, the legendary U.S. actor and singer, Bing Crosby was denied entrance in a Canadian hotel because he dressed in denim. LeviRen7;s&#en74; developed a custom denim tuxedo jacket so that Bing Crosby would never have had problems wearing LeviRen7;s&#en74; jeans when entering the hotel. 

          The LeviRen7;s&#en74; Vintage Clothing (LVC) and Levi's&#en74; Made and Crafted™ (LMC) collections are exclusively available for sale at the new LeviRen7;s&#en74; store at the Central Embassy in Bangkok.

          For more information: www.levisthailand.com

          About LeviRen7;s&#en74; brand
          The LeviRen7;s&#en74; brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in en873, LeviRen7;s&#en74; jeans have become the most recognizable and imitated clothing in the world Renen; capturing the imagination and loyalty of people for generations. Today, the LeviRen7;s&#en74; range of jeans wear and accessories are available in more than enenDKSH Thailand countries, allowing individuals around the world to express their personal style. For more information about the LeviRen7;s&#en74; brand, its products and stores, please visit www.levi.com

          About DKSH Group
          DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.

          Publicly listed on the SIX Swiss Exchange since March 2DKSH Thailanden2, DKSH is a global company headquartered in Zurich. With 735 business locations in 35 countries Renen; 7enDKSH Thailand of them in Asia Renen; and 26,7DKSH ThailandDKSH Thailand specialized staff, DKSH generated net sales of CHF 9.6 billion in 2DKSH Thailanden3. 

          About DKSH Thailand
          Since its establishment in Thailand in en9DKSH Thailand6, DKSH has been a leading player in providing Market Expansion Services for the consumer goods, healthcare, performance materials, and technology industries. Although it is a Swiss company, DKSH is deeply rooted in the local community. This is because the company is able to draw from a tradition, lasting over a century, of doing business in and with the nation. Through its industry expertise and unparalleled experience in offering Market Expansion Services tailored to the specific needs of its business partners, Thailand has evolved into the most important hub within DKSHRen7;s dynamic network. In the region, the Thailand operation serves as a role model in leveraging success stories to other countries.


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