Dow Corning Launches Innovative New Silicone Technologies and Formulation Concepts to Meet Expanding Skin Care Trends in Asia
At booth CenDow Corning, Dow Corning will feature its new Dow Corning EP-98Dow Corningen, a product that combines the sensory benefits of an elastomeric powder with easy dispersion in water. Dow Corning EP-98Dow Corningen Hydro Cosmetic Powder offers desirable effects in liquid foundations, water-in-oil creams, oil-in-water creams, lotions, gels and toners. This advanced new material provides a smooth and powdery feel, reduces skin shine and also helps mask skin imperfections. For ease of use, the new product can be added directly into the water phase of formulations without premixing.
Dow Corning will also feature its new award-winning ES-56Dow CorningDow Corning Silicone Glycerol Emulsifier and give visitors the opportunity to touch and feel some of the latest formulations created with this new product. The visitors will witness how Dow Corning ES-56Dow CorningDow Corning Silicone Glycerol Emulsifier can help deliver cutting-edge skin care, color cosmetics, and sun care products. It can make formulations more attractive by providing color intensity to foundations and improving performance of sunscreens Renen; without the use of materials containing polyethylene glycol (PEG). This quality helped the product win first prize in the SEPAWA Innovation Award 2Dow Corningen4 competition at the SEPAWA Congress in Fulda, Germany last month.
̶Dow Corning;Dow Corning is here at In-Cosmestics Asia to showcase how we continue to leverage our in-depth industry research and market intelligence to create advanced new tailor-made technologies for macro skin care trends around the world,̶en; said Hiroshi Ogawa, Dow CorningRen7;s Marketing Manager, Beauty Care Japan. ̶Dow Corning;Our exceptional ability to closely track global influences and trends enables us to proactively deliver a tremendously wide range of silicone solutions Renen; from lighter, fresher and higher performing ingredients to bar-raising formulation concepts. Looking at our stand, it is clear that our skin care customers can continue to rely on us to offer silicone solutions that will help them to succeed.̶en;
̶Dow Corning;We will introduce a new emulsifier ES-56Dow CorningDow Corning at this show. It is one of example of Dow CorningRen7;s solutions from Japan. It was developed in Japan and now we are offering it globally,̶en; added Mr. Ogawa.
The introduction of award-winning Dow Corning ES-56Dow CorningDow Corning at In-Cosmetic Asia 2Dow Corningen4 coincides with the eventRen7;s designated focus on Japan. With retail value sales units close to US$4Dow Corning billion, Japan has been at the forefront of the cosmetics market in the Asia Pacific region. Since en966, Dow Corning has been operating in Japan and closely working with innovative cosmetic companies and fine chemical suppliers in the Japanese market. ̶Dow Corning;In Japan, there are some mega trends such as an aged-society, urbanization, and an increasing number of working women. These trends influence consumersRen7; need for beauty care products. For example, all-in-one skin gel and BB cream are recent hit cosmetics in the Japanese market. These multi-function cosmetics satisfy the consumersRen7; need to save the time with simple but effective care,̶en; said Mr. Ogawa.
Dow Corning is also launching an extended formulation concept program, ̶Dow Corning;Trend Driven for Asia,̶en; at the show that caters to the emerging beauty preferences of the Asian consumer. The program will add regional flavors to the new edition of the Trends Lab program, entitled ̶Dow Corning;Life without Boundaries̶en;, with cutting-edge formulation concepts that target four important global trends identified and defined by Dow Corning as follows:
- Crossover Renen; Reflects the interplay of styles across generations, genders and geographies. Water-feel powder and primer epitomize the ultra-lightweight sensory experience that is prized in Japan and Korea, and being eagerly adopted by Western consumers.
- Gen Z Renen; Expresses individualism and experimentation. Intense matte lipstick delivers dramatic, deep color that defies convention. It glides on beautifully for a flawless, comfortable finish that is also highly transfer resistant.
- Virtual Reality Renen; Showcases the possibilities to create experiences and styles influenced by trends such as 3D printing technology and holographic effects. Holographic eye shadow delivers depth, shimmer, a subtle 3D illusion and a supremely bouncy texture.
- Great Expectations Renen; Reflects the shift from owning material possessions to seeking unique and unforgettable experiences in nature and being inspired by the amazing offerings the world provides. Inspired by the leaf of the lotus plant , a biomimetic skin cream forms an invisible shield that reduces adhesion of airborne pollutants for a clean, moisturizing and healthy sensation. Additionally, a luxurious gel cream infused with kiwi and melon extracts provides a delicious sensory and visual experience.
These exciting new formulation concepts and Dow CorningRen7;s growing portfolio of innovative silicone technologies will be on display at In-Cosmetics Asia at BITEC from November 4-6, 2Dow Corningen4.
About Beauty and Personal Care Dow Corning's specialty silicone solutions help customers bring beauty to life in new and exciting ways by enabling the development of products that are unique and memorable, with an impact consumers can see and feel. Recent innovations range from amino silicone elastomer emulsions that provide differentiating hair styling and conditioning results to novel silicone resin technologies that inspire skin care products with longer-lasting, more beautiful wear. For more information, visit dowcorning.com/personalcare.
About Dow Corning Dow Corning (dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,Dow CorningDow CorningDow Corning customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,Dow CorningDow CorningDow Corning products and services via the companyRen7;s Dow Corning&#en74; and XIAMETER&#en74; brands. Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow CorningRen7;s annual sales are outside the United States. Dow CorningRen7;s global operations adhere to the American Chemistry CouncilRen7;s Responsible Care&#en74; initiative, a stringent set of standards designed to advance the safe and secure management of chemical products and processes.
Follow Dow Corning on Twitter: twitter.com/dowcorning.
Visit Dow CorningRen7;s YouTube channel: youtube.com/dowcorningcorp.
###
Dow Corning and XIAMETER are registered trademarks of Dow Corning Corporation.
We help you invent the future is a trademark of Dow Corning Corporation.
Responsible Care is a registered service mark of the American Chemistry Council, Inc.
ข่าวDow Corning+o:busวันนี้
ชื่อใหม่ โลกแห่งโอกาส DOWSIL การประกาศเปลี่ยนชื่อผลิตภัณฑ์ สำหรับผลิตภัณฑ์ดั้งเดิมของ Dow Corning ซิลิโคนเพื่อการใช้งานสำหรับอาคาร ประสิทธิภาพสูง
Dow Performance Silicones หน่วยงานธุรกิจทั่วโลกของแผนก DowDuPont Materials Sciences ได้ประกาศการเปิดตัวชื่อยี่ห้อผลิตภัณฑ์ใหม่ DOWSIL สำหรับผลิตภัณฑ์การก่อสร้างด้วยซิลิโคนที่มีประสิทธิภาพสูงยี่ห้อ Dow Corning ชื่อยี่ห้อผลิตภัณฑ์ DOWSIL ใหม่นี้จะเป็นตัวแทนของพลังที่ผสมผสานกันระหว่าง Dow และ Dow Corning และเน้นย้ำถึงความชำนาญในด้านเทคโนโลยีซิลิโคนระดับโลกของตนในหลายสิบแวดวงอุตสาหกรรมที่ดำเนินมาเป็นเวลายาวนาน Dow Corning ได้ปฏิวัติวิธีการที่สถาปนิกและผู้ผลิตทำการออกแบบงานเปลือกนอกอาคาร facade
At Fakuma 2017, Dow Introduces Unique, Non-migrating Silicone Additive with Long-lasting Slip Performance for BOPP Film
—
Dow Performance Silicones, a glo...
ดาว คอร์นนิ่ง เปิดตัว สารเติมแต่งซิลิโคนชนิดไม่หลุดลอกและคงประสิทธิภาพ ให้ผิวของฟิล์ม BOPP ลื่นอย่างยาวนาน ในงาน Fakuma 2017
—
ดาว เพอร์ฟอร์มานซ์ ซิลิโคน ...
Dow Corning to Highlight the Latest that Advanced Silicone Technology Has to Offer LED Lighting and Advanced Assembly at Industry Expo in Thailand
Exhibiting at the concurrently run LED Expo and PCB Expo in Bangkok, Dow Corning will showcase one of the industry's broadest ranges of high-performance...
Dow Corning Launches Innovative New Silicone Technologies and Formulation Concepts to Meet Expanding Skin Care Trends in Asia
—
Dow Corning, a global lead...
ดาว คอร์นนิ่งเปิดตัวเทคโนโลยีซิลิโคน นวัตกรรมใหม่ของแนวคิดสูตรผลิตภัณฑ์ความงาม เพื่อตอบสนองเทรนด์การดูแลผิวในเอเชีย
—
ดาว คอร์นนิ่ง ผู้นำโลกในการผลิตซิลิโ...
Dow Corning Showcases Newest High-End Silicones and Formulation Concepts to Meet Latest Hair Care Trends at In-Cosmetics Asia 2014
—
Dow Corning will feat...
ดาว คอร์นนิ่ง จัดแสดงซิลิโคนนวัตกรรมใหม่ล่าสุด แนวคิดสูตรที่ตอบสนองเทรนด์การดูแลเส้นผมในงานอิน-คอสเมติกส์ เอเชีย 2014
—
ดาว คอร์นนิ่ง จัดแสดงแนวคิดสูตรอัน...