Big Trees Project Plants Seeds of Hope for Future Generations on International Day of Forests

The campaign stems from the observation that children, when imagining the future, often include images of nature and trees in their drawings - a reflection of the world they aspire to live in. However, the reality is that the world we are handing over to children today is filled with challenges. Forests and urban trees in Thailand and around the world are being destroyed at an alarming rate due to deforestation, forest fires, and human encroachment. Once lush green forests are turning into barren landscapes, and issues like PM2.5 pollution and global warming are impacting ecosystems, biodiversity, and the quality of life.

Oraya Sutabutr, representative of Big Trees Project, stated, "As a social movement dedicated to creating sustainable green spaces, Big Trees Project envisions a future where our children and grandchildren inherit a world abundant with lush forests. We believe that conserving and restoring forests and caring for urban trees is the most valuable investment we can make for future generations. The 'Heritage' campaign is a call to action, urging everyone to recognize the importance of forests and take steps towards a better future."

To convey the stark reality of dwindling forests and urban green spaces in a creative and engaging way, the Heritage campaign reflects the harsh reality of tree destruction. Drawing inspiration from building blocks - a popular and familiar toy - the campaign presents powerful images of devastated forests.

For many, building blocks are more than just toys; they are symbols of creativity and imagination. This powerful connection is used to help everyone visualize what we are leaving for the next generation, especially the nature and forests that children yearn for.

Big Trees Project invites all Thai people to prioritize and create a "future that can be realized with our own hands" by planting trees, caring for forests, maintaining urban trees, and supporting conservation and restoration projects. Join us in honoring International Day of Forests on March 21, 2025, because every small action we take today will build a strong foundation for a sustainable future for our children.

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