The Most Rewarding Loyalty Programme - Etihad Guest

Etihad Airways, the National Airline of the United Arab Emirates, offers Guests a unique range of benefits by introducing systems which allow them to enjoy a wide range of instant rewards from their very first flight. Etihad Guest, the carrier’s innovative approach to customer service, revolutionises airline loyalty initiatives by offering a flexible range of features and services. Introduced worldwide on August 30, 2006, its customer-focused approach offers a personalised and highly flexible redemption programme which echoes Etihad’s emphasis on hospitality while offering Guests greater Mile earning as well as spending opportunities. Guests can redeem their accumulated Miles against a wide variety of flight and non-flight rewards, ranging from luxury hotel accommodation and car rental to retail discounts. As part of the unique options in the Guest-focused programme for Thailand, Guests flying in Etihad’s Pearl Zone from Bangkok to European destinations will receive a free flight to Samui on Bangkok Airways. Thailand ranks as one of the top 10 countries in terms of Etihad Guest Frequent Flyer membership with over 200 members to date. Experience the Unique Differences of Etihad’s Loyalty Programme Etihad Guest Miles are earned for the distance travelled, with bonus miles earned depending on seat Zones and Tier Levels. Etihad Guest members can make redemptions after their very first flight or activity, using as little as one mile and having the option to top up the mileage shortfall with cash. Members can redeem their Miles at the online RewardsShop ( www.etihadguest.com ), using the handy slider tool function to choose your optimum combination of cash and miles to make a purchase. Alternatively, Guests can shop at the designated retail partners throughout the UAE region. Etihad Guest offers complete flexibility and year-round availability, with every seat on every passenger plane available for redemption of flight rewards through two redemption options. With no black-out periods, Guests have total freedom in choosing when they fly using their earned Miles. As frequent flyers accumulate mileage, they are entitled to more and more privileges through the tiered programme. Guests who accumulate 25,000 Tier Miles or 20 Tier Segments are upgraded to Etihad Guest Silver, followed by Etihad Guest Gold after accumulating 50,000 Tier Miles or 40 Tier Segments. Silver Tier membership guarantees a seat in Coral Zone and 10Kg in excess baggage while Gold Tier members receive priority check in and fast track immigration services with additional limousine service from the airport and a 15Kg excess baggage allowance. Etihad’s recently appointed Area Manager for Thailand and Indochina, Mr. Florian Pruess, commented on the airline’s unique approach to their frequent flyer loyalty programme saying: “It is very exciting to be able to offer our Guests unparalleled flexibility and such a wide range of Mile redemption options, not only when travelling with Etihad but also through our extensive range of lifestyle partners.” “Etihad Airways is the first and only airline to allow Guests to start enjoying the great range of rewards from their very first flight and with just a single mile contribution when using the Miles+Cash payment option. This further demonstrates Etihad’s strong service philosophy, through which we aim to enhance our Guests’ experience by providing a wide range of options that puts travellers back in the driving seat.” he added. Etihad Airways currently flies 14 times per week from Bangkok to Abu Dhabi, providing swift and convenient onward connections to the airline’s fast growing global network of 35 destinations. Photo Caption 1. Etihad ground staff welcome new Etihad Guest members for the airline’s inaugural flight from Suvarnabhumi. About Etihad Guest Etihad Guest launched globally on August 30 to cater to the world’s growing number of service-conscious airline customers. The pioneering loyalty programme offers its members a flexible range of features and “payment” options, whether using purely miles or a cash contribution, immediate redemption potential, a wide range of non-flight partners and the chance to earn miles on reward flights through cash contributions. About Etihad Airways Etihad Airways, the National Airline of the United Arab Emirates, is the world’s leading new airline and currently offers flights for Guests and cargo to 45 destinations in the Middle East, Europe, North America, Africa and Asia. Etihad Crystal Cargo – www.crystalcargo.ae – offers a comprehensive range of cargo services throughout Etihad’s network, and services its many all-cargo destinations and world-wide charters with a fleet of modern regional freighter aircraft. Etihad Holidays - www.etihadholidays.com - offers a range of innovative holiday options in 82 destinations including skiing, fly-drives, cruises, tours, stopovers, inbound programmes and city breaks. Through these exciting divisions, Etihad Airways is changing the way people see the world. Etihad Airways has been awarded the titles of the world’s leading new airline in 2004, 2005 and 2006, and the world’s leading flat-bed seat in 2006 by the World Travel Awards. For more information about this award-winning aviation group, please visit www.etihadairways.com . Etihad Bangkok Office 18th Floor, M Thai Tower, All Seasons Place, 87 Wireless Road, Phatumwan, Bangkok 10330, Thailand Tel. 0 253-0099 Fax. 0 253-2100 For further media information, please contact Kesama Trairattananusorn Star PR Co.,Ltd. Tel: 02-653-5055 Fax 02-653-5117 E-mail: kesama@starpublicrelations.com Click for photo release at www.thaipr.net

• ข่าวEtihad Airways
• ข่าวEtihad Guest
• ข่าวinnovative
• ข่าวo:eco
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