LEADING STRATEGISTS TO CONVENE IN GUILIN FOR UNWTO-PATA CONFERENCE

Leading tourism researchers, business strategists and market planners from North America, the Middle East, Europe and across Asia Pacific have confirmed their attendance to the first-ever UNWTO-PATA Tourism Trends and Research Conference in Guilin, China (PRC) this week from June 29-30. Oxford Economics Chairman John Walker heads an impressive line-up of presenters, including representatives of global brands such as Amadeus, Nielsen, IPK International and Visa International, as well national tourism boards, airlines, travel companies and academic institutions. The programme will feature a series of interactive sessions, as well as presentations by world experts and moderated discussions on key tourism issues in Asia Pacific. Topics include the impact of the global economy on travel and tourism across the Asia Pacific region, the significance of low cost carriers and the expanding air route network, the significance of China (PRC) in today's travel equation, consumer perspectives on future travel in the region, the dynamics of change in travel distribution and using market intelligence in today's commercial world. "Effective strategic planning and research is increasingly critical to success in today's rapidly changing business environment and this is a first step in what we hope will be an on-going dialogue between tourism researchers to improve information exchanges and stay abreast of new data analysis and interpretation techniques", says John Koldowski, Director of PATA's Strategic Intelligence Centre. "It is fitting also that this inaugural event takes place in China (PRC), given the speed with which travel and tourism is developing there and its influence on the global structure of our industry", he added. Exclusive to members of PATA and UNWTO, the two-day event is held in collaboration with the Guilin municipal government. For information on the event, please contact sic@PATA.org For more information contact: PATA Corporate Communications Ms Min Min Wong Tel: +66 (0)2 6582000 extension 107 E-mail: minmin@PATA.org PATA Strategic Intelligence Centre Ms Patcharin Hongprapat (Maew) Tel: +66 (0)2 6582000 extension 121 E-mail: maew@PATA.org ABOUT PATA Mission statement: "The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with PATA's private and public sector members, we enhance the sustainable growth, value and quality of travel and tourism to, from and within the region." Founded in 1951, PATA is the recognised authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies. In addition, thousands of travel professionals belong to dozens of PATA chapters worldwide. PATA is a not-for-profit organisation. Find out more at www.PATA.org

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