Photo Release: American Standard Awards Gold Prizes Worth Almost 7 Million Baht

Customers throughout the country join its “Becoming a Millionaire” campaign From American Standard B&K (Thailand) Public Company Limited, the world’s largest manufacturer of bathroom products, Mr. Jon Rigg, Managing Director, together with Janchai Chonlavorn, Vice President and Chief Financial Officer, and Krit Matatratip, Marketing Director, officially opened the prize giving ceremony to give away gold prizes to the winners of its “Becoming A Millionaire” campaign. The campaign was held from September 1, 2007 to December 31, 2007 to reward American Standard’s valuable customers by giving them the chance to win a gold ingot worth 1 million baht and 500 gold necklaces of 1 baht weight. With every purchase of 500 baht, customers received 1 coupon to enter the contest. The total awards given to winners was valued at 6,500,000 baht. A special prize of a gold bar weighing 10 baht, worth 110,000 baht, was given to the dealer whose products were purchased by the grand prize winner. In addition, American Standard also gave away 11 prizes for best in-store displays worth 300,000 baht in total. The event was attended by over 200 guests including winners and dealers from all over the country. American Standard displayed leading products, including bathtubs, wash basins, toilets and faucets. At the opening ceremony, a full parade marched into the room bringing the 1 million baht gold prize to the ceremony. Krit Matatratip, the Marketing Director welcomed the guests and summarized the overall “Becoming a Millionaire” campaign. Mr. Jon Rigg said, “The American Standard ‘Becoming a Millionaire’ campaign was initiated to express our thanks to all of our valued customers and dealers nationwide. Since its launch last July, there has been an overwhelming response, with over 200,000 entries coming in from customers from all over Thailand. To us this is an indication that throughout the 40 years American Standard has been operating in Thailand, our brand has become firmly rooted in the hearts and minds of Thai consumers.” “We are sure this is a result of our constant drive to provide products of the highest quality and most innovative design to respond to the needs and lifestyles of people in this country. I would like to thank all of our dealers for their support of the American Standard ‘Becoming a Millionaire’ campaign. It is because of the strong support we’ve enjoyed, through dealers’ promotional efforts and in-store displays, that this campaign has been such a great success,” he said. “On behalf of the American Standard team, I would like to express here again our company’s commitment to providing all of our customers with the highest quality bathroom products, combining superior design with advanced performance, making life more comfortable and healthy for everyone in the family. To further express our thanks, there will be another promotion coming soon to reward our valuable customers,” he summarized. For more information about the campaign, please visit www.americanstandard.co.th From the picture Songkran Chirathanakorn and his wife, the Grand Prize Winner, purchasing product from Home Sukhapan, Chiengmai; Mr. Jon Rigg, Managing Director, American Standard B&K (Thailand) Public Company Limited For more information, please contact; Khun Jenjira Jitpaiboon PR Executive Vivaldi Public Relations Tel. 0-2718-2134 Mobile. 08-4078-0995 Email. jenjira.jitpaiboon@vivaldipr.com Click for photo release at www.thaipr.net

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