SAMSUNG JOINS HANDS WITH AIS TO ENHANCE DISTRIBUTION CHANNEL INTRODUCING THE INTELLIGENT SOLUTIONS “SAMSUNG REAL TIME SIM”

Thai Samsung Electronics collaborates with AIS by AIS Smart Solutions developing the latest service “Samsung Real Time SIM,” the intelligent SIM utilizing Sim Tool Kit technology enabling Samsung sales representatives to submit real-time sales data through mobile phone network, saving time and enhancing efficiencies in distribution channel management. Mr. Chang Kwan Chun, Managing Director of Mantech Communications Co., Ltd., the retail business management arm of Thai Samsung Electronics Co., Ltd., disclosed “The management approach of Samsung emphasizes on corporate administration in all integral parts such as maximizing efficiency of human resources management. In particular, sales officers (PC) play a key role in spurring the ongoing growth of Samsung business. Therefore Samsung has prepared to develop salesmanship of over 1,200 sales staffs (Samsung Sambassador) nationwide to turn to be the professional retail sales (Professional Retailer) who will be the major factors of creating highest efficiencies of retail business management as the leader in electrical appliances industry and contributing to accelerating growth in the future.” “As a result, Samsung cooperates with AIS Smart Solutions in launching the latest application “Samsung Real Time SIM” or the use of SMS in reporting distribution structure analysis, real-time sales data with the SCSI system (Samsung Channel Sales Information) through data system of Samsung directly to Samsung sales representatives in order to compute sales volume, analyze and process sales order and distribution status as well as productive inventory management and optimal merchandises allocation.” Mr. Chun added. The debut of this new application results from the intense competition in current market driving the entrepreneurs to manage their enterprises with highest efficiency in keeping up with time and emerging market demand. This cooperation becomes the first time in Thailand to employ technology in maximizing management efficiency. This application is believed to cater for the needs and meet requirements of consumers at high quality and speed. Samsung is ready for the compatibility with new system at full scales. Every Samsung product has been accepted by the market in terms of state-of-the-art manufacturing and product technology and unique product appearances. Samsung offers full-fledged products as the Total Solution Provider completely responding to customers’ demands, while managing other supporting functions such as sales agent network, countrywide service centers and staff training to implant service mindedness, knowledge and sales skills necessary for servicing customers. Mr. Yip Hon Mun, Vice President Corporate Customers of Advanced Info Service Plc. or AIS, unveiled “As the Total Telecom Provider, AIS aims at adopting technologies to create services relevant to various customer groups. With regard to the Corporate Customer group, we serve under the name “AIS Smart Solutions” capitalizing on a broad spectrum of wireless technology to develop services that help maximize efficiencies of business operations and general corporate administrations.” “The cooperation with Samsung leads to the development of service “Samsung Real Time SIM” based on Sim Tool Kit technology or STK featuring a type of SMS menu in SIM cards. The PCs or sales reps can submit sales reports and place sales orders through SMS on the menu of “Samsung Real Time SIM.” Besides speed and non-limits, stock auditing for every product group of Samsung will be more productive. AIS exclusively develops this service for Samsung. Subsequently, Samsung will provide the SIM cards for salespeople throughout the country to use for sales reports delivery through SMS, instead of paperwork as in the past.” The service “Samsung Real Time SIM” utilizes Sim Tool Kit technology which enables salespeople to send sales reports or stock verifications as follow; - Front sales (PC) can send sales reports consisting of daily sales report, sales volume review and weekly display units - Sales reps (Sales) can place orders immediately, besides all functions as above. (remark : free report sending via SMS, 2 Baht per minute call tariff nationwide and 100 Baht monthly refill) Recently, Samsung organized the National Samsung Salespeople seminar called “Samsung Sambassador Conference 2008” at Bitech Bangna with the objectives to develop salesmanship skills of Samsung sales reps turning to be professional retail sales giving advice and proposing total solutions to customers, manage sales outlet (Shop Management) to add values to Samsung products as well as analyzing distribution channel structure rapidly and accurately in order to satisfy every customers’ demand. The event also was to announce Samsung’s strategic move to achieve Number One in all aspects.” For more information, contact AIS PR, Waralee Jirachairsri Thai Samsung Electronics Co., Ltd. Tel. 0-2299-5063, 081-8112412 Prinyada Nindhachan, tel. 0-2695-9169 Email waraleej@ais.co.th Email prinda.n@samsung.com Click for photo release at www.thaipr.net

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